Custom WordPress for a sports club
Why schedules, pricing and trainers should be structured data instead of loose page builder content. The Gerlecki Fight Club example.

A sports club website contains information that changes at different speeds. Disciplines are relatively stable, while schedules, prices and the trainer roster need regular updates. We designed the Gerlecki Fight Club dashboard around those real tasks.
A page builder is not a data model
A general visual editor is flexible, but repeated information can quickly acquire inconsistent formats, errors and mobile layout problems. When an employee only needs to change a class time, they should not have to rebuild a table or manage spacing.
A schedule made of structured records
An administrator enters the day, time and class type, then the system organizes records before display. The same record can later support a mobile view, filter, export or application without copied content. Validation limits values that could break the layout.
Pricing that can evolve
Pricing items use separate fields instead of one text block. This keeps the name, price and explanation consistent. When the offer changes, an administrator adds or removes a row without modifying CSS.
A trainer is more than a photo
A dedicated staff section combines photography and a biography. Every profile follows the same layout, while images receive suitable sizes and alternative text. The solution is easier to manage and more resistant to accidental design changes.
Brand character without sacrificing usability
A dark, high-contrast interface and strong accents fit the club. Clear headings, visible actions, keyboard support and responsive images remain in place. Animation is an enhancement and respects the operating system reduced motion preference.
Custom can be simpler
Custom does not have to mean difficult to maintain. Code that follows a specific workflow can replace a stack of heavy plugins and remove features the club never uses. That supports performance, security and everyday editing.
Read the complete Gerlecki Fight Club case study.